Berlin Bike Show

By Jacqui Ma

This week we got back from a hectic but fun few days in Berlin for the Berliner Fahrradshau. (berlin bike show for us non-German speakers) We have exhibited there a couple of season's ago and its certainly a highlight in our calendar.

A very well organized and well attended event, we exhibitors constantly heard that there were lines going around the corner outside for visitors to enter - even when it was a little rainy.

From this magical van pictured above i had the most delicious german version of macaroni and cheese. I need to experience this again sometime soon! 

The courtyard of the show was sprinkled with food vans and a street market-style bike jumble sale.

Featuring over 300 brands exhibiting, visitors got to test bikes, taste food and try on helmets, clothes, gloves and anything else that is remotely related to cycling. 

Our Goodordering stand was located in the velo couture section of the show which featured lots of bags, clothing and cool accessories mostly relating to urban cycling.

 We had on show some of our newer styles and colors including the convertible messenger in navy blue and graphite. The stand-out white binding got lots of attention from passing visitors and press.

There was also no shortage of refreshments including Hendrix Gin which were across the way from us. Their cabinet of curiousities-style stand attracted lots of attention. We caught up with the gang from London Bike Kitchen as well as the fine ladies from the House of Astbury who were our next door neighbours for the weekend.

 

You had to find these little green tickets or do a strange activity to 'win' one and then line up at the bar to claim your fretting drink. It was extremely worth it. Luckily they were not really serving them until after midday!

There was also a little bag customizing going on in our stand. The needles and thread was out as we attached some cool reflective patches onto our pannier from the House of Astbury.

Our friends from Vel-Oh were also there at the show with their amazing transformable backpack and handmade musettes. We were part of a group of brands that made the pilgrimage over from East London to Berlin!

And if the Hendrix gin didn't sell it to you then tucked away in a special zone upstairs was a whole other world for children. A bouncy castle, a mini bmx track and a whole other bunch of extremely child-friendly activities.

It was quite literally fun for all the family and a great display of family friendly fun. There were lots of people that came back to the show several times during the weekend, buying a weekend pass and this just proves just how much there was to see and do at the show.

It was certainly a fun weekend and great to be part of the cycling movement in London and beyond. I'm already looking forward to the next show!

About the Author
Jacqui Ma is the Director of Footwear & Accessories at WGSN, she is also the founder and designer of cycling bag company Goodordering. With 10 + years working in product design, trends, and manufacturing, her expertise lies in  fashion, accessories, footwear, innovation, business and content strategy.

 



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