Right now we are in Northern Sweden visiting Utebutiken, an excellent outdoor shop here. They stock brands such as Fjällräven, Salomon, The North Face and Goodordering! The bags have been selling really well there since they have been stocked since Christmas last year, so it was really nice to go and visit the store and see the bags there!
Here is the Goodordering pannier in the window display along with some elk horns.
We love seeing the bags around Umea and look forward to having some more Swedish stockists too!