Utebutiken Umea

By Jacqui Ma

Right now we are in Northern Sweden visiting Utebutiken, an excellent outdoor shop here. They stock brands such as Fjällräven, Salomon, The North Face and Goodordering! The bags have been selling really well there since they have been stocked since Christmas last year, so it was really nice to go and visit the store and see the bags there! 


Here is the Goodordering pannier in the window display along with some elk horns.



We love seeing the bags around Umea and look forward to having some more Swedish stockists too!




  • Cake’s Australia/New Zealand orders are ntelsed snugly in their shipping envelopes, most of them with postage already attached and ready to slip into your postboxes.a0 Friday is our drop day!a0 We’ll be posting all current Pavlova Wrap Top & Skirt patterns purchased via Etsy, and sending out our pre-order shipments to Cake Retailers.

    Martin on

  • At last! Someone with the insight to solve the prmlbeo!

    Jaylin on

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