Ever had a nightmare where you were caught in an imaginary universe surrounded by anime characters? well that was what it was like a Hyperjapan this year. On the 15-17 July this year we participated for the first time in Hyperjapan festival which celebrates all things j-culture (Japanese culture). It was definitely a memorable experience.
One of the key cultural influencers for Goodordering is Japan and Japanese school bags. A combination of the boxiness and a slightly kitsch, retro aesthetic. We have always been drawn to Japanese culture.
The festival itself was a mixed bag of amazing sensorial experiences. From the best green tea ice-cream ever, macha flavoured everything through to bonsai trimming and watching other people play computer games on a huge screen. The show definitely followed through on its promise of a great day out. I would say Hyperjapan is possibly the best celebration of Japanese culture outside of Japan.
The hugely diverse crowd from high school misfits dressed up to the nines, through to curious day trippers having visited for the first time. The show definitely has something for everyone, even if you just have a hankering for great japanese food. The key things to remember is that it does get very busy. If you want to eat i would suggest to have an early lunch as the queues for the Japanese delights were sometimes very long. In saying that, over the three day experience, as an exhibitor, i still managed to try a great many of the food options!
From groups of kids through to random tv characters from my youth, the crowd was very friendly, with people often stopping others to take photos of them or with them. it was like a friendly version of fashion week!
For Goodordering, we had a great show, meeting new customers and also saying hi to old customers and friends. Some of who we didn't even recognise. A lot of people purchased their first Goodordering bags and we are hoping that they will be back for more! We will be showing at Hyperjapan's second event which is the Christmas Market on the 25-27th November at London's Tabacco Dock, in east london.
We took along some great wheels from Tokyobike London joining forces on our cycling-japanese things which was really well received.
For more information about Hyperjapan visit their website hyperjapan.co.uk. The tickets sell out really fast so put it in your diary now. You won't regret it!