Talking about social media

By Jacqui Ma

Today i sat down with Lorna Bladen from Enterprise Nation for a little chat about Goodordering, social media and building a community.

Enterprise Nation have teamed up with Facebook to bring out a series of educational events and videos to encourage more women to start up businesses. I'm always proud to team up with them, and have even been on a trade mission with them to Amsterdam to investigate exporting there to their bicycle-loving population. Here is the video!

The key points from the video are:

* Grow your social following slowly and solidly, its a long game, don't expect overnight success

* Use social channels to have a two-way conversation with your customers.

* Create content that your community will care about.

* Use the different channels for their specific advantages and functionalities.


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