Goodordering is all about commuter cycling.
As fashion week draws to a close. this season, i reflect on the way fashion can be used as a promotional tool for good things - like cycling and sustainability.
As we all know, bicycles are a great way to get to work even if that work happens to be getting between fashion shows during fashion week or scooting between shoots. This blog post celebrates the art of cycling in heels.
Here are some photos and examples of how bicycles can work even with a wide range of outfits and styles. You don't need to be wearing sweats to ride!
The below image is from the iconic tweed run, it is a group bicycle living history ride through the centre of London, in which the cyclists are expected to dress in retro style traditional British cycling attire, particularly tweed plus four suits. A definite must for those fashion oriented cyclists with a penchant for the dapper and sartorial.
If you are experienced enough or desperate enough you can even cycle in a tutu. In fact cycling in a tutu is possibly safer than cycling in flared trousers, which i would say is the most dangerous of cycling fashion apparel.
A fashionistas bicycle of choice - the low slung Brompton is a perfect match for long skirts and statement looks.
As 'fashionistas' (as i collectively refer to these odd species) are notoriously trendsetters. So when they ride bikes and get photographed and those photos get shared all around the world they are sending out a really positive message about sustainability and set trends about riding bicycles.
For Paris Fashion Week 2021, VanMoof and Pigalle - a fashion brand joined forces to create a unique collection of iconic, customized one-off editions, entitled "Freedom Fields". Described as a "creative conversion between two worlds and two cultures,'' the Parisian-based fashion label and Dutch e-bike pioneers create a project that celebrates the joy of riding and being together again. The signature collaboration combines Stéphane Ashpool’s vision with the unique design of VanMoof’s bikes.
Who said you can't cycle wearing heels, actually it is easier cycling in heels than platform shoes because the heel simply slips down behind the pedal and it is really just like cycling in regular shoes. I know, because i have cycled myself in many a heel when i commuted from Hackney to Soho for my old job in the fashion industry.
Most urban shopping city centres like London, Milan, Paris, Tokyo and New York are so much more accessible by bicycle. On a bicycle you don't get caught in traffic and what that means is that you can shop shop shop and not till you drop. As I know with my recent back pains riding a bicycle is so much lower impact for the body, especially if you have heels on, so you don't need to pound the pavement walking cycling is an amazing way to get around on a shopping day.
In summary, riding a bicycle needn't be an activity which can only be done in your activewear. I love seeing people expressing their fashion sense whilst on a bike and the above photos show that whether you you are wearing a three piece suit, 6 inch heels or the latest streetwear brands, riding a bike will only make you even cooler and increase your street credibility 10 fold !