What we care about

We understand we are not perfect and we alone can't change the world, but here are some of the things we feel strongly about.

Cycling as a viable mode of transport: We believe that if more people cycle in cities, it will be safer for everyone.

Design: We believe that great design can change lives, we don't design in a bubble, we design with our customer's help and feedback. We are not the finished product, we know our products can be improved.

Responsible manufacturing: currently our products are made in China. We make a point of regularly visiting the factory and maintaining a close relationship with all of our suppliers. 

Sustainable materials: We have started on our journey towards all of our bags being made from recycled materials. We are about 30% the way there.  It is a continual process that we will revisit as technology offers new ways to manufacture sustainably.

Community: Even though we have a global outlook, we know community begins on our street. We work with local networks and councils supporting cycling festivals and local schools in London.

Flexibility: We are a pro-flexible work company. We have worked remotely and flexibly since day one and plan on continuing to do so.